Resources for ASCs

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How to Build Search Visibility for ASCs, Without Paid Ads or Redesign Distractions

By Joshua Grace on June 10, 2025

Patients in your city are searching for the procedures your ASC performs every day. They’re typing terms like "colonoscopy near me" or "cataract surgery Ocala," expecting to find high-quality, local care. But most independent and multi-location ASCs aren’t showing up. They’re invisible in the map pack, buried under hospital systems and directories, or missing entirely. […]

Optimizing Your ASC’s Online Presence: The 2025 Comprehensive Google Business Profile Audit Checklist

By Joshua Grace on May 1, 2025

In today’s fast-changing healthcare landscape, Ambulatory Surgery Centers (ASCs) — and really, any local medical facility — must leverage every available tool to stay visible, competitive, and trusted. One of the most powerful (and often underused) assets?Your Google Business Profile (GBP). When properly optimized, your GBP acts as a front door to your practice online […]

Is Your Top Google Ranking a False Positive? Plus, a Critical GBP Security Alert

By Joshua Grace on April 14, 2025

Staying ahead in the dynamic world of healthcare marketing requires constant vigilance. This week, we're highlighting two critical areas that Ambulatory Surgery Center (ASC) administrators and marketers need to address immediately: a potential disconnect between local rankings and website traffic, and a concerning vulnerability within Google Business Profiles (GBPs). Make sure you're not caught off […]

How Healthcare Professionals and Providers Can Get Their Own Google Knowledge Panel

By Joshua Grace on September 27, 2024

Building a strong online presence is more important than ever. Your patients and colleagues are searching for you online, and having a Google Knowledge Panel can significantly boost your credibility. But what exactly is a Google Knowledge Panel, and how can healthcare professionals leverage it to enhance their personal and facility branding? Let’s break it […]

Mastering SEO for Healthcare: Optimizing WordPress with Rank Math

By Joshua Grace on September 23, 2024

Our latest video, How to Set Up SEO Analytics for Healthcare Providers on WordPress (Step-by-Step Guide), shares our expert recommendations on using SEO analytics to improve your search engine presence and track performance, specifically for healthcare sites built on WordPress.

Beginners Guide to Page Structure and HTML for SEO

By Joshua Grace on August 21, 2024

Optimizing your website for search engines is no longer just for the tech-savvy or large marketing teams. Even small medical practices can make impactful changes to their online presence by understanding and implementing basic HTML and page structure techniques. This guide is designed to walk you through the essentials of HTML and how it can […]

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