How Visible Is Your Surgery Center?

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ASC Visibility Checkup

How confident are you that your ASC’s Google Business Profile is fully optimized and shows up in local search results (Map Pack) for your top procedures?

We rank well for our most important searches

We've claimed our listing but haven't optimized it

It's probably out of date

We don't have one / not sure

Does your website have dedicated, easy-to-find pages for each of your procedures or specialties? *

Yes, each service has its own optimized page

Some procedures are grouped on one page

Most info is general—patients have to call to get details

I'm not sure

If someone searches for “[Procedure] near me” in your area, does your ASC appear in the top 3?

Yes, consistently

Sometimes, depending on the procedure

Rarely or never

I don't know

Have you checked how your ASC shows up in AI-generated results (like ChatGPT or Google’s SGE)?

Yes, and we appear with accurate details

I’ve checked, but we don’t appear

Haven’t checked yet

I didn’t realize that mattered

What best describes your current review strategy (Google, Healthgrades, etc.)?

We actively request and manage reviews

We have reviews but don’t manage them

We rarely get reviews

I’m not sure how to influence this

Is your website mobile-optimized, fast-loading, and easy to navigate on a phone or tablet?

Yes, we’ve tested it across devices

It works OK, but isn’t our focus

Not sure—it hasn’t been updated in a while

Probably not

Do you publish helpful content (like patient guides or procedure explainers) that builds trust before a visit?

Yes, regularly

We’ve published a few in the past

We rely mostly on brochures or print materials

Not Currently

Do you track how patients find your website—and what they do once they get there?

Yes, we use tools like Google Analytics and search data

We have basic tracking but don’t review it often

I’m not sure what we’re tracking

We don’t track anything

Total Score

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